She reads 400 #books a year! 😱 ⠀ My friend Natalia (@nata.sergiev) can devour a #book in just a couple of hours. Thanks to the superpower called #speedreading, she has read thousands and thousands of books, from classical Russian novels to the #bestsellers of Tony Robbins and Steven Covey. ⠀ 📚 For this reason, Nata is the go-to person when you are searching for the wordy companion for the long autumn nights and need advice on #whattoread. ⠀ So I asked Nata as the #bookexpert to share with you the 3 #books that changed her life in different areas. And of course, I could not help but added to them my all time personal favorites. ⠀ To find our double Top 3 #lifechangingbooks, swipe left the slides 👆

OUR MAJOR FEAR & HOW BUSINESSES MAKE 💰 FROM IT. PART 2 (THE PRACTICAL ONE) ⠀ (🇷🇺 Читайте этот пост на русском в моём новом аккаунте @brands_with_brains ) ⠀ Did you ask for the continuation of the story about our inner #fears, Loss Aversion and how #marketers take advantage of them to #sell us stuff? Here it is. ⠀ (If you’ve recently landed on my #blog, check out the first part of this story under #mariababchenko_mystory). ⠀ And if you’ve already read the previous post, swipe left the slides 👆 to find out: ⠀ ✅ The real-life examples of how you can #market and #sell your products or services using #LossAversion. ✅ The 5 Step Guide to apply this principle to your brand. ⠀ . ⠀ . ⠀ ‼️DISCLAIMER‼️ ⠀ The information in the slides is not #manipulation of the human #mind. It’s old school #marketing which was practiced by small and big companies even 100 years ago! ⠀ 💰 The last day of clearance at the furniture shop. 💰 The lowest ticket prices exclusively for early birds. 💰 50% discount for the tablet only on Black Friday. 💰 A free online training to the first 10 people who sign up for the course. ⠀ All these examples demonstrate the application of Loss Aversion principle. ⠀ I created this #blog not for manipulators willing to get rich by fooling people around. My #mission is to help #entrepreneurs, #businesses and #personalbrands find the most efficient ways to #promote their products or services to those who really NEED them. ⠀ If my posts will help you improve the life of at least one person, my efforts are 100% worth it. ⠀ If you think this information would be useful to someone, don’t hesitate to share it with them. You can tag them in the comment below, send them the post via ✈️ or share it in your stories. The more people will learn about the psychology-based marketing, the more happy entrepreneurs, marketers and customers there will be in the world 🙂 ⠀ Would you like me to share with you more samples of how Loss Aversion principle is used in marketing? Then write “Wanna more examples” with your favorite emoji in the comments below 👇

OUR MAJOR FEAR & HOW BUSINESSES MAKE 💰 FROM IT ⠀ (🇷🇺 Читай пост на русском в моём новом аккаунте @brands_with_brains) ⠀ In the previous post of #mariababchenko_mystory, I asked you what was the major #psychologicaltrigger that persuaded me to sign up for the online course in #behavioraleconomics immediately and without hesitation. ⠀ There were many variants but unfortunately none of them was correct 😕 ⠀ The real driver of my #purchasingdecision was the #trigger number 7: announcement that the 50% discount that the speaker (and the course’s author) offered was valid only on that day and only for the first 20 applicants. ⠀ ❓Why did this particular trigger work so well? ❓What is is based on? ❓How do companies use this killer mechanism of #influence in #sales and #marketing ? ⠀ Swipe left the slides 👆 to find the answers to these questions (and much more 😉).

HOW A MARKETER GOT INTO A MARKETER’S TRAP 😮 ⠀ I was coming from the #digital festival “Reflect” enlighted, interested, inspired and… 400 euro poorer. ⠀ (Which #conference was it? What were the key takeaways on #artificialintelligence and #marketing I drew from it? How did I meet the first Android citizen @realsophiarobot 🤖? - All this and much more you can find in my previous post under #mariababchenko_mystory) ⠀ I started pondering over some annoying thoughts in my head: ⠀ ❓How in the world I did I make such a fast decision to buy an online course from a quite cute but still completely unknown #expert ? ⠀ This was the first time I even saw him! ⠀ I am a thinker. And when you are a thinking type, you can’t just forget about something and move on with your life. You need to: ⠀ ❗️FIGURE OUT EVERYTHING. ❗️CONNECT THE DOTS. ❗️FIND THE CAUSE AND THE EFFECT. ⠀ So I could not just get in my car and drive home (where Dimitris had been waiting for me for quite some time 😬). ⠀ Instead, I sat down in a cane-chair of a cozy open-air cafe, ordered an ice latte and... ⠀ Started deconstructing Matej’s #salespitch to understand: ⠀ What was inside this 10-minute presentation that made me “click” and take out my credit card without any doubts and hesitations? 🤔 ⠀ To continue reading, swipe left the slides 👆

PEOPLE VS ROBOTS: WHOSE BRAINS ARE SMARTER 🧠 🤖 ⠀ (🇷🇺 Читай пост на русском в моём новом аккаунте @brands_with_brains) ⠀ Once upon a time, a girl named Maria met a robot named Sophia... ⠀ Nope, I’m not writing a scenario of a new science fiction movie but sharing with you my experience from the Reflect Festival. ⠀ This digital conference took place a few months ago in Cyprus and gathered more than a thousand of marketing and sales executives from all over the island. The speakers were also top. Let’s just say they included the first Android citizen and a social media influencer @realsophiarobot (btw, she is adorable 😍). ⠀ The festival’s main topic was #artificialintelligence, its penetration into different industries and the probability of the enslavement of mankind by a robot. ⠀ Swipe left 👈 the slides to find my 5 major takeaways from the conference and the answer of the question, “Will #robots ever replace humans?” ⠀ . ⠀ #mariababchenko_mystory

MARKETERS’ TOP SECRET 🤫 ⠀ My first insight on what my new #mentor wanted to tell me (read the previous post under #mariababchenko_mystory) came unexpectedly. ⠀ One day after work I went to a minimarket with a simple mission: buy apple juice. When I approached the counter, I saw that there were two juices to choose from. They had identical ingredients, similar package and a minimum price difference. The first juice was completely unfamiliar to me. As for the second one, I saw a famous local #blogger advertising it on #instagram . ⠀ Half a minute later, I was heading to the cash register holding in my hand juice number…2 of course! ⠀ All of a sudden, a painful question struck me 🤔 ⠀ To continue reading, swipe left 👈 the slides 👆

MY BIGGEST LESSON OF THE YEAR 💡 ⠀ (🇷🇺 Читай пост на русском в моём новом аккаунте @brands_with_brains) ⠀ ❓Have you ever felt like nothing is working whatever you do? ❓Have you ever doubted yourself, whether you are good in what you are doing and whether you should continue doing it? ❓Have you ever sought advice from the people you admire, and nobody could definitely explain why your efforts don’t bring the desired results. ⠀ This is the state I was in at the end of last year. ⠀ When I reached a critical point, I made a decision and a promise to myself. I was determined to change my life whatever it takes. ⠀ To continue reading, swipe left the slides 👆 ⠀ . ⠀ #mariababchenko_mystory

IT’S TIME TO CHANGE 💡 ⠀ It’s been almost one year since I transformed my Instagram account with travel photos and selfies with friends into some sort of a blog. ⠀ Here I’ve been sharing my experience, thoughts and insights on marketing and branding, the latest social media news, my proven productivity hacks and empowering quotes for a weekly motivation boost. ⠀ Yes, these are still the topics I can rant about for ages but there’s been a new one that’s been triggering my curiosity for the past 4 months or so 🤔 ⠀ To continue reading, 👈🏻 swipe left ⠀ . ⠀ #mariababchenko_mystory

MY TOP 7 THINGS TO DO IN ST PETERSBURG 🇷🇺 ⠀ As you might guess, I’ve just spent the time of my life under the rain in my one and only St Petersburg, Russia. ⠀ My hometown is considered (quite rightfully 😉) one of the most beautiful and picturesque cities in Europe. Many people admit it looks much more European than Russian, and this is how it was designed to be since its founding in 1703 (by the Russian Emperor Peter the Great who loved Europe and hated Russia 🙈). ⠀ Whether it’s true or not, you will know once you come here. And when you do, you will fall in ❤️ with it forever. 99% of people coming to the city do it ☝🏻 ⠀ To enjoy the city fully though, you need to know exactly where to go and what to do. You need a local guide, who lived in the city for many years and will take you to the places only true citizens know about. ⠀ I got you covered once more! ⠀ In the carousel, I shared my TOP 7 thighs to do in St Petersburg. Just swipe left 👈🏻 the slides and enjoy 😊 ⠀ And I hope to see you once in St Petersburg 🙏🏻 ⠀ ❓Have you ever been to St Petersburg? ✅ If so, what did you like most in our city? ⠀ . ⠀ #mariababchenko_travel

WHAT THE TERMINATOR TAUGHT ME 💪 ⠀ Here are the promised 11 success secrets of @schwarzenegger that he shared with 25k of people at Synergy Global Forum. ⠀ ‼️DISCLAIMER‼️ This content is highly inspirational, so I really suggest you saving this post in your bookmarks 🔖 and coming back to it when you need an extra motivation boost 🔥 ⠀ And here are Arnold’s secrets to success: ⠀ 🌟 The main key to success is having a vision. ⠀ 🌟 Don’t ever shoot for a low goal. Always shoot for the stars. ⠀ 🌟 Don’t be afraid of failure. Learn from your failures. We don’t learn as much from success as from failures. ⠀ 🌟 Work your ass off. There are no shortcuts to success. ⠀ 🌟 Don’t listen to naysayers. ⠀ 🌟 Don’t think. Just do. If you start analyzing, you’ll find a reason not to take this one step to your goals. ⠀ 🌟 Don’t pay attention to what your parents think you should do. Just find that thing that lights your eyes up and chase this passion whatever it takes. ⠀ 🌟 Strongly believe that you will succeed. ⠀ 🌟 If you want to succeed, you’ll need to sacrifice something. ⠀ 🌟 Give back to the community. At the end of our life, we’ll be judged not by how much we make but by how much we give. ⠀ 🌟 Stop complaining. If you don’t like something, make a change. ⠀ And here are my #questionsforthought for you: ⠀ ❓Which of Schwarzenegger’s success secrets resonates with you most? ❓Which of these principles are you going to use in your life? ⠀ P.S. Check out my stories to watch the most 🔥🔥🔥 parts from @schwarzenegger’s talk. ⠀ . ⠀ #mariababchenko_personalgrowth

WHAT I LEARNED FROM 9 WORLD EXPERTS AT SYNERGY GLOBAL FORUM 💡 ⠀ Swipe left the slides 👉🏻 to find my biggest takeaways & insights from each of the 9 world's leading entreprteneurs and influencers who lighted up Gazprom Arena last week. ⠀ P.S. You won't find there the event's headliner and one of the most inspirational people on the planet @schwarzenegger. The lessons he taught us during a 1-hour talk deserve their own post that I'll write and share with you later this week (I promise 😉). ⠀ Meanwhile, check out the nuggets of wisdom from the world's brightest minds in the slides 👆🏻and answer one #questionforthough: ⠀ ❓Do you attend business event? Why / why not? ⠀ . ⠀ #mariababchenko_branding

WHY I CAME TO ST PETERSBURG 🤫 ⠀ Right now, I’m sitting on a chair in a brand new metro carriage taking me from the Gasprom Arena stadium back to my neighborhood. ⠀ What were I doing there? Watching a football game with our beloved Zenit? ⠀ Not this time. ⠀ I was learning from the top business, management and motivation experts including Arnold Schwarzenegger, Randi Zuckerberg, Isaac Adizes, Michael Porter, Marshall Garrett, Amanda Cerny, Oscar Hartmann, Igor Rybakov, Yevheny Chernyh and many others. ⠀ Don’t tell my mum but attending this business forum, one of the largest of its kind in the world❗️has been the main reason why I came to the hometown. ⠀ It feels like my head is going to explode of all the insights, ideas and actionable tips I gained during these 2 days. ⠀ But the most important is not just to learn something but to MAKE THINGS HAPPEN. ⠀ So I’m going back to my lovely island full of hopes and plans on how I’m gonna chase those big dreams that make my heart beat faster. ⠀ Since I’ll have a few hours during my flight, I’m gonna ask you: ⠀ ❓Would you like me to sum up for all my top 10 insights from Synergy Global Forum in a post? ⠀ If so, write “Yes” with your favorite emoji in the comments below 👇🏻 ⠀ P.S. You can already check out the IG Live from the talks of @amandacerny and one of the world’s top authorities on leadership Marshall Goldsmith in my stories 👆🏻